I remember reading, a long time ago, an article about Toyota’s new car, the IQ. I couldn’t help myself: I immediately saw it as a declaration of war on the Smart Car. The subsequent visual of an arm-wrestling match (or the car equivalent of an arm) between a Smart Car and a Toyota IQ still deeply amuses me.
What can I say, I have simple tastes.
When I first saw the new Toyota IQ, I couldn’t help but chuckle at its name, which seemed like a gauntlet thrown in front of Smart Cars face. Once I got over my amusement – it did take awhile – I realised how fantastic the release of such a car in North America is going to be. I’m looking forward to see it on our roads in the near future!
Read about the Toyota IQ here.