Anything that negatively affects a person’s quality of life is worth collectively arising to eradicate. Amyotrophic lateral sclerosis (ALS) – referred to as Lou Gehrig’s Disease because, quite simply, Lou Gehrig had it – is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord, increasingly affecting the ability of… Read More From Event to Process: The ALS Ice Bucket Challenge as the Beginning of Lasting Change