Blog Action Day

Blog Action Day: an Introduction

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Things aren’t going well. Surprise, surprise.

So how can we change them?

As Al Gore explained quite eloquently in his book The Assault on Reason now more than ever we need to be well informed and be part of the political process if we want things to change. One great way is through the Internet, where a constant transparent exchange of ideas is taking place without any filter than the one the author chooses to use. And, by increasing the number of voices talking, we are able to get rid of the filters.

Blog Action Day is one way of lifting the veils off various topics, this year’s being poverty.

Bloggers Unite: On October 15th bloggers everywhere will publish posts that discuss poverty in some way. By all posting on the same day we aim to change the conversation that day, to raise awareness, start a global discussion and add momentum to an important cause.

Why? Every blogger has a unique voice, audience and perspective. By speaking to their readers on topic about an important issue we can discuss global issues like poverty in a new and hugely multi-faceted way. And from discussion springs action.

What can I write about? The best thing a blog can do is to keep their post on topic. Audiences visit our blogs because they enjoy the style, personality and topic of the site. So it makes sense that the best way to get through to these audiences is to use that same style, personality and topic to talk about Poverty. For example:

  • A Design Blog might analyse a set of charity posters and how they convey their message.
  • A Tech Blog might look at pro-poor technologies and projects.
  • A Political Blog might examine the relevant agendas of leading candidates.
  • A Sports Blog might look at recent charity activities of a major sports franchise.

So take a minute to check out http://blogactionday.org/. Take another couple of minutes to post something on your blog or to post a note on your Facebook profile (and you know you have no excuse not to do THAT!). And keep checking my blog: there is more coming up as part of Blog Action Day!

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